Currant Communications is headed up by Sophie Peel who has over 25 years’ experience of brand building including launches, and reputation or perception changing campaigns for household names such as MFI, Stannah Stairlifts, Galaxy Chocolate, Snickers, Stella Artois, Belvoir Fruit Farms, Doves Farm, Bannister's Yorkshire Family Farm, Almondy, London Pride ale and British Watercress farmers.
Sophie offers a breadth of experience across a number of different sectors ranging from food & drink, retail, leisure, luxury and healthcare, working on consumer, business to business and corporate communications. She has worked in-house and for some of the UK’s largest and smallest consultancies before setting up Currant Communications in 2014. Her career experience means she has a rounded knowledge of what it’s like being both client and consultancy side.
Sophie is a member of industry bodies the PRCA and the Food & Drink Federation and holds professional qualifications in marketing, the CAM Certificate and the Higher Certificate from the Wine & Spirit Education Trust.
We know you want results, and that’s what we want for you too, but to do this we need to work as a team to really get under the skin of your business to develop as good an understanding of your brand as you have. Like friends, we will talk honestly with you to give genuine, reasoned advice, even when it may not be what you want to hear, and we’ll work together to achieve the best possible results for you. But, most of all, we want our relationship to be fun!
Development of strategic, headline grabbing PR campaigns that help raise your brand profile; change existing perceptions or even launch it onto an unsuspecting public!
Tactics regularly used with great success include:
All underscored by excellent media relations and great contacts